The Advertiser's Checklist for Vetting an Affiliate Network
A practitioner's checklist for advertisers evaluating pay-per-call and lead-gen networks: compliance, source transparency, quality controls, and red flags.
Namastey Insights
Operational notes on calls, leads, and traffic quality.
No fluffy SEO filler. Practical writing on pay per call, lead generation, fraud, mobile traffic, publisher relationships, and U.S. compliance.
Reading the Signals: How to Identify Fraudulent Traffic in Pay-Per-Call and Lead Gen
A practitioner's guide to spotting affiliate, call, and lead fraud — the data red flags and detection methods that catch bad traffic before payout.
Mobile Traffic in Pay-Per-Call and Lead Gen: What the 2025-2026 Numbers Mean for Your Funnel
Mobile drives most web traffic and most calls. Here's what the 2025-2026 data says about click-to-call, attribution gaps, and mobile fraud.
How to Scale Pay Per Call Campaigns Without Wrecking Call Quality
A practitioner's guide to growing pay per call volume—test caps, the metrics that matter, routing, IVR buffers, dayparting, and why scaling fails.
How Pay-Per-Call Networks and Publishers Build Partnerships That Last
A practitioner's guide to durable publisher relationships in pay-per-call and lead gen: payouts, scrubs, net terms, AM support, and trust.
A Practitioner's Compliance Checklist for Pay-Per-Call and Lead Generation
Operational compliance guide for U.S. pay-per-call and lead gen: TCPA consent, CMS TPMO rules, state mini-TCPAs, CAN-SPAM, and audit trails.
Case Study: Lifting Qualified Call Volume for a US Insurance Buyer
How Namastey raised qualified pay-per-call volume for an insurance advertiser while holding lead quality steady — source scrubbing, IVR filtering, test caps.
Case Study: Cutting Return Rate for a Health-Vertical Lead Buyer
How tighter consent review and source-level pausing brought a health lead buyer's return rate down inside the first test cap — without choking volume.
Case Study: Scaling Worldwide CPS Campaigns Across Multiple GEOs
How diversified publisher partnerships and per-source reporting scaled a worldwide mobile CPS campaign across GEOs — without leaning on a single fragile source.